A bank that makes you smile?

Bit of a random one, but this really tickled me. It's from BankWest, Australia.

Once you've finished playing with the kittens check out the folders on the left. They highlight a step by step process of how BankWest's services are all designed around making their customers a little bit happier - 'Happy Banking'.

'Research' (including interviews with flowers and toy-dogs) reveals what makes people happy in the first place, 'Experiments' test these hypotheses, and 'Actions' gives a rather sweet list of what the bank does to make you happier as a result!

I don't even bank with them and I'm a little bit happier! If nothing else, when was the last time you discovered a financial services site that kept you engaged in a good way (and not in an "Oh bugger, which mortgage product will screw me over the least" kind of way)?

Let's just hope they haven't got the standard faces of misery behind their counters on a packed Monday lunchtime!

PS A final thought - similarities to Cadbury's 'Gorilla'? Random animal + instrument + song? Alas, no Phil Collins, but these kittens can spell AND whistle...