I watched one of those token "Best 50 Outtakes/FA Cup Finals/Hit of the 80s/Grange Hill scenes 2007" shows last Friday, but this time it was about Youtube clips.
It's a real sign of the times when Youtube gets it's own "best of the best" show, but what really caught my attention was that there was not one ad/brand viral in the ultimate list. There were plenty of dancing prisoners, sneezing pandas, karate babies, examples of advanced geekery and even a masturbating kangaroo, but not one single ad-based viral. This struck me as a little surprising.
So I went and had little look on Youtube at three of probably the most famous brand virals on the web: Cadbury's "Gorilla", Dove's "Real Beauty" Honda's "Cogs". There were multiples of every clip but based solely on the top ranked version these were the results:
- Cadbury's Gorilla = 1.9 million views
- Dove's Realy Beauty = 6 million
- Honda's Cogs = 1.3 million
They absolutely destroyed some of the figures accumulated by the clips shown on TV. In fact, if you were to type "gorilla" into a Youtube search the first thing that pops up is Cadbury's classic mix of a primate, Phil Collins and a drum kit!
Views are one thing, but as Charles Colton (and Ghandi!) once told us, "Imitation is the sincerest form of flattery". Is imitation a sign of a good clip? If so, these three brand beauties definitely score well!
Here's my favourite versions as a little taster (look at how many hits they're getting!):
Check out the full top 50 clips here.
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